premium pricing

premium pricing
марк. премиальное ценообразование (стратегия ценообразования, при которой компания устанавливает цены на более высоком уровне, чем конкуренты, напр., при использовании стратегии снятия сливок или при попытке создать имидж престижной, эксклюзивной продукции)

Англо-русский экономический словарь.

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  • Premium pricing — is the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price.cite book | last = Gittings | first = Christopher | title = The Advertising… …   Wikipedia

  • premium pricing — / pri:miəm ˌpraɪsɪŋ/ noun giving products or services high prices either to give the impression that the product is worth more than it really is, or as a means of offering customers an extra service …   Marketing dictionary in english

  • Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …   Wikipedia

  • Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being …   Wikipedia

  • Premium fare — A premium fare is a premium fare on a public transport service.Typically such fares are set at around ten percent above the fare normally applying on that route or another route offered by alternative service; such fares might be levied at times… …   Wikipedia

  • Premium To Net Asset Value — A pricing situation that occurs when the stock value of a closed end mutual fund is trading at a premium to the net asset value (NAV) of its components. The premium arises from the optimistic sentiment of investors toward the fund, which may be… …   Investment dictionary

  • prestige pricing — /pre sti:ʒ ˌpraɪsɪŋ/ noun same as premium pricing …   Marketing dictionary in english

  • Capital asset pricing model — In finance, the Capital Asset Pricing Model (CAPM) is used to determine a theoretically appropriate required rate of return of an asset, if that asset is to be added to an already well diversified portfolio, given that asset s non diversifiable… …   Wikipedia

  • Arbitrage pricing theory — (APT), in finance, is a general theory of asset pricing, that has become influential in the pricing of shares. APT holds that the expected return of a financial asset can be modeled as a linear function of various macro economic factors or… …   Wikipedia

  • Risk premium — A risk premium is the minimum amount of money by which the expected return on a risky asset must exceed the known return on a risk free asset, in order to induce an individual to hold the risky asset rather than the risk free asset. Thus it is… …   Wikipedia

  • Capital Asset Pricing Model - CAPM — A model that describes the relationship between risk and expected return and that is used in the pricing of risky securities. The general idea behind CAPM is that investors need to be compensated in two ways: time value of money and risk. The… …   Investment dictionary

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